LEA MILLER-TOOLEY
CEO and Founder
A recognized leader in the sports industry known for her strategic vision, passion and drive, Lea Miller-Tooley offers a unique blend of executive ability and global team-building. In her role as the founder and president of Complete Sports Management, a sports consulting agency, she conceived and single-handedly built the Battle 4 Atlantis and in only two years time turned the event into the most successful early-season men’s Division 1 college basketball tournament in history. She also negotiated sponsorship agreements and media contracts with ESPN, NBC Sports Network and AXS TV, which resulted in a combined audience availability to over 100 million households over the course of 30+ broadcast hours on ESPN.
The continued success of the Battle 4 Atlantis led Miller-Tooley and Complete Sports Management to seek an opportunity to bring college football to the Bahamas. With the NCAA lifting a three-year moratorium on new FBS bowl games for the 2014 season, CSM partnered with Conference USA to get the Bahamas Bowl sanctioned by the NCAA. The Bahamas Bowl is the first ever bowl game outside either the U.S. or Canada since the 1937 Bacardi Bowl in Havana, Cuba. Lea helped negotiate six-year contracts for the game to be played at Nassau’s Thomas A. Robinson National Stadium and with television partner ESPN to broadcast the game.
Lea and Complete Sports Management also run the most prestigious Division I Men’s and Women’s Basketball Foreign Tours all over the globe. Most notably in 2023, CSM cultivated the trips that brought Arizona and Kansas State Men’s Basketball Team’s to Israel and Abu Dhabi, where they were the first ever U.S. College Basketball Teams to compete on Abu Dhabi Soil. In addition to working with NCAA Teams, Complete Sports Management also works with National Teams, all over the world, bringing global recruiting exposure to the U.S. College Teams.
In November of 2023, Miller-Tooley brought her vision to life when Complete Sports Management tipped-off the 2023-24 College Basketball Season hosting the University of South Carolina and University of Notre Dame Women’s Basketball Teams in the historic Aflac Oui-Play in Paris, France. The Aflac Oui-Play was the first ever NCAA regular season game played on French soil. The event brought unprecedented exposure to the game of Women’s Basketball and, in addition to the game itself which was broadcast on ESPN, CSM hosted the first-ever youth basketball clinic for young women in the City of Paris.
Prior to founding Complete Sports Management, Lea worked for IMG Worldwide, the global sports, fashion and media company, in business development. She also worked in finance in New York City for Morgan Stanley and BMO Capital.
Miller-Tooley played Division I tennis at Wake Forest and then Georgia Tech. A native of Gainesville, Georgia, Lea splits her time between her home in Vail, Colorado and the world.